The Quiet Times
The sex industry is experiencing a quiet patch lately, and understandably this causes some concern among private escorts.
This quiet period affects all escorts differently, with some independent escorts feeling the slow down much more than others.
Naturally, the question always is why is this happening? Why do we go through times of high activity, flooded with work and then the dreaded quiet times? Well, the state of our economy and our confidence to spend money has a lot to do with it, and the sex industry is not immune to that.
Even in quiet times, there are many things that private escorts can do to maximise your exposure, drive traffic to your profile, bring in new clients and establish regular clientele. It is also a good time to focus on your branding and advertising, in preparation for the busy times ahead.
UPDATE YOUR IMAGES, AND REFRESH YOUR IMAGE GALLERY
Quiet time is always a good time for refreshing your image portfolio, which will create new interest in your profile. Clients love new photos, and you can even get feedback about which images are performing the best with clients by getting them to vote for their favourite images. Having new photos taken in quiet times can also assist you with time management. Independent escorts have so much to juggle, and it can be difficult to find time to arrange new images when the next busy wave comes along.
A companion's profile images are one of the most important aspects of escort advertising. Having high quality sensual imagery can make the difference between whether or not a client clicks on your profile, or continues searching for another escort. Searching for a photographer can be exciting, as well as planning the theme of your shoot, or what you will wear. If you need assistance looking for a photographer, Scarlet Blue has created a dedicated page for Escort Photographers on our website. All of the photographers marked with the SB symbol have photographed escorts on Scarlet Blue.
ADD NEW SELFIES TO YOUR DEDICATED SELFIE GALLERY
Clients love to see selfie images. There is something raw, real and authentic about seeing a different side to their escort than the professionally showcased images in the main gallery. Many escorts have taken very creative and unique selfies that create interest, a point of difference between themselves and another provider, and display a little of their personality and character. When taking new selfies, always consider that they should be as high quality as possible and add something further to your profile.
CREATE AN ESCORT VIDEO
Escort videos can be a beautiful form of expression. Whether you decide to invest in a high quality professional video taken by a videographer or to create something sensual or artistic by yourself, you will be adding another point of interest to your profile.
Clients love to watch escort videos, and our dedicated Escort Video page is the perfect place to showcase videos, in addition to being displayed on your profile page.
HAVE YOUR IMAGES VERIFIED BY SCARLET BLUE
Many clients look for escorts with verified profiles. Scarlet Blue has a dedicated search filter on our Advanced Search where clients can search for escorts with verified images. In order to be included in these search results, you will need to have your photos verified. Contact Scarlet Blue for further information.
REWRITE YOUR ABOUT ME SECTION AND PROFILE TEXT
The body of text written in an escort advertisement can sometimes make a big difference. We all know that clients love looking at images, and of course rates play an important role too - but your profile text can be a way of reaching out to the clients that you really wish to attract.
REVISE YOUR RATES
Each escort will choose their own rates according to their circumstances, lifestyle and any other factors that are important to them. When revising rates, it is important to be aware of the market average in your city where you are based. This does not by any means suggest that you need to drop your rates - but knowing the market average will assist you in making an informed decision about what you would like to charge.
INTRODUCE NEW PACKAGES
Many established escorts have a base hourly rate, and in addition they also offer a variety of different packages. These packages may include dinner dates, social dates, overnight or weekends. If you are looking to increase the number of dinner dates or overnight enquiries, it can be important for clients to see these packages and prices listed in their escorts profile. The descriptive text used to name or describe the package can be as important as the price. The description can help stir up your client’s imagination and get them excited to arrange a longer encounter. A package price will help clients quickly determine if this is an affordable option to them, much faster than they would if they can only see hourly rates.
If your preference is to receive longer bookings rather than hourly affairs, then it can be quite beneficial to provide a cheaper hourly rate for extended bookings than what a client would receive if they booked by the hour.
CREATE A TWITTER ACCOUNT, AND CONNECT IT TO SCARLET BLUE
Scarlet Blue has many options available for our escorts to promote their business further on Twitter. By linking your Scarlet Blue profile with your Twitter account, you can potentially reach many more clients per day. Scarlet Blue can send tweets to your timeline when you are "available now" for short notice bookings, for tours, as well as new reviews, escort diaries and News and Announcements. You can also send tweets to your timeline to ask clients to vote for your images with Scarlet Blue’s Image Voting feature.
WRITE REGULAR NEWS AND ANNOUNCEMENTS
The News and Announcements feature is a fantastic tool that our escorts can use to reach out to clients. The News and Announcements are promoted within our very large members area, The Blue Room, as well as on the News and Announcements page and on social media. News that may be of interest to clients are tours, special prices, a change to location or availability, new services plus so much more.
WRITE ESCORT DIARIES
The Escort Diary feature of Scarlet Blue has taken off incredibly. Now more escorts than ever before are writing about subjects that are passionate to them. It can be a great way to educate clients about expectations, etiquette, and sex worker activism. It also gives a great insight into the personal mindset of an escort, and provides clients a glimpse of what goes on behind the scenes.
Many escorts have received feedback that clients have booked them based upon the thoughts that they have shared through their writing in their Escort Diaries.
CREATE A SPECIAL OFFER, AVAILABLE FOR A LIMITED TIME ONLY
Scarlet Blue special offers are a fantastic way to reach clients within our Blue Room, and can be used to promote a special price or offer that is available for a limited time only. The great thing about special offers is that they will automatically expire on the date that you set as the expiry.
BUILD AND MAINTAIN REGULAR CLIENTELE
The importance of regular clients cannot be over stipulated. In quiet times where the economy is slow, it is your regular clients who will continue to contact you and keep you afloat. Attention should always be paid to keeping a good source of regular clientele whom you feel good with, have a rapport and can see each other on a long term basis. In difficult times, you will come to appreciate this more than ever before.