How to successfully build your escort brand
Building a name and a brand in the escort industry takes time, hard work and perseverance. It is important to use all available tools to promote your escort brand, so that clients can become more and more familiar with your name and your escort profile. Like all businesses, successful advertising involves marketing a brand as much as possible in order for people to remember your name by heart.
Scarlet Blue offers an incredible array of promotional tools to promote your business - more than any other escort directory. By making regular News and Announcement posts, Social Media Tweets and Escort Diaries, as well as being promoted within our large client members area, you will continue to remind clients of your escort brand. Your name will linger in their thoughts and when it comes time to scheduling an escort encounter, your profile will be fresh in their mind.
Below you will find some very important tips in promoting your profile within the Scarlet Blue escort directory.
FILL IN AS MUCH INFORMATION IN YOUR PROFILE AS POSSIBLE
The Scarlet Blue website has many different tools available for clients to search for escort services. Our Advanced Search page gives clients so many options to search for an independent escort. They can search by price, by hours of availability, services, by verified images, plus much more.
It is important for all private escorts to fill in as much information as possible in their profile in order to be found on our Advanced Search pages.
In addition to your normal profile information, you can personalise your profile by filling in your Wishlist, Favourite Things and Interests. Clients love to read about the likes and interests of their potential dates - particularly clients who enjoy booking escorts for dinner dates and longer encounters such as overnights or weekends. Clients can get a very good idea about compatibility of tastes in food, restaurants, travel and music by reading their escort’s Favourite Things and Interests. Many escorts also receive surprise gifts from their client lovers who read their Wishlist on Scarlet Blue.
MAKE REGULAR NEWS AND ANNOUNCEMENT POSTS
The News and Announcements feature of Scarlet Blue is a great tool to create extra promotion for your profile. Keep clients updated about your new or upcoming tours, about special prices and offers, about any important news such as a new incall, services or limited offers available for a short time only.
The News and Announcements are published here: https://scarletblue.com.au/news-and-announcements
WRITE AN ESCORT DIARY
The Scarlet Blue Escort Diary is your very own personal space for you to write about any subject you choose. It can give clients more of an insight about you, about your likes and dislikes, about hobbies and interests, or you and your services. The Escort Diary can increase the number of clients who will contact you to arrange an encounter, as they feel that they have gotten to know more about you. Give clients an insight into your world, and gain much more attention to your profile.
Some escorts have used the Escort Diary feature to write blogs that teach clients about issues that are important to escorts. These diaries have been very popular on social media. Our most popular Escort Diary to date written by Marcella Romaine is one such example. You can read Marcella’s post here: https://scarletblue.com.au/escort-diary/marcella-romaine/keeping-the-private-in-private-escort
To read more Escort Diaries, please visit this page: https://scarletblue.com.au/escort-diary
In addition to the Escort Diary page, the diaries are also promoted within our very large Members Area, as well as on Twitter.
SWITCH ON AS “AVAILABLE NOW” WHENEVER YOU ARE AVAILABLE FOR SHORT NOTICE BOOKINGS
Available Now is an optional feature our private escorts can use to notify clients that they are available to take short notice bookings. By switching your Availability on, clients can be notified about your current availability in several ways:
- You will be showcased in the Available Now gallery in the Blue Room members area (we have many thousands of members)
- Clients who subscribe to your availability will immediately receive a notification via email, via their members area, or both (depending on their preferences)
- Our system can automatically tweet that you are Available Now on your very own Twitter timeline (if you have activated this feature)
You can activate Available Now tweets to go to your own Twitter timeline by logging into our website.
ASK CLIENTS TO SUBSCRIBE TO YOUR SHORT NOTICE AVAILABILITY
Clients can subscribe to your short notice availability by visiting your profile page, and scrolling down to the WHEN CAN WE MEET section. As soon as you switch on as Available Now, clients who have subscribed to your escort profile will be instantly notified that you are available right now for short notice bookings.
You can switch on as Available Now at any time from the top of your main menu. You can also switch on as Available Now by SMS.
If you do take short notice escort bookings, be sure to notify your clients to subscribe to your availability on Scarlet Blue.
UPDATE YOUR SELFIES
As we all know, clients love selfie images. The dedicated Scarlet Blue Escort Selfie Gallery can be a great tool to create interest with spice to entice potential clients. If asked by a new client to send them a selfie image, you can direct them to your Scarlet Blue Selfie Gallery.
The Selfie Gallery is a great way to keep your profile fresh by updating it often with some cheeky and candid photos of you.
BE ACTIVE ON SOCIAL MEDIA
In addition to your Scarlet Blue escort profile, social media can be a powerful tool to drive traffic to your profile. There are millions of active users on Twitter. It can be a great way of finding potential clients, many who love following escorts and some following through with actual bookings.
By placing your Scarlet Blue profile link in your Twitter Bio, clients who follow your Twitter profile can click through to find out all of the important information about you such as rates, availability, services and tours. Clients can view your beautiful high quality images in your stunning Scarlet Blue photo gallery.
By connecting your Scarlet Blue profile to your Twitter account, you can automatically send tweets to your own Twitter timeline when you switch on as Available Now. You can also use our incredibly popular tool - Social Media Management For Private Escorts.
USE OUR POWERFUL PROMOTIONAL TOOL - SOCIAL MEDIA MANAGEMENT FOR PRIVATE ESCORTS
Scarlet Blue can send tweets to your Twitter timeline every time you have new images, new selfies, a new review, News and Announcements, when you write a new Escort Diary, to promote upcoming Australian and International tours, plus much more.
With Social Media Management For Private Escorts, Scarlet Blue can help take the manual work out of scheduling your tweets. Simply update your Scarlet Blue profile, and we will update your Twitter timeline for you.
ASK CLIENTS TO VOTE FOR YOUR IMAGES
Scarlet Blue has a unique and exciting feature called Image Voting. By using Twitter you can ask clients to Vote for their Favourite Image in your gallery. Image Voting is a great way to find out which of your images are the most popular, and can assist you when selecting a thumbnail image. The results of image voting are displayed every week in your profile statistics.
HAVE GOOD QUALITY SENSUAL IMAGES THAT ACCURATELY DEPICT YOU
Imagery is everything. It is the first thing that clients will see before they read your profile text, your rates, your services and any of the other important information about you. Both ladies and gentlemen are visual creatures. In order to stand out and capture client’s attention, you will need to display something very special.
Professional images create the best presentation, and will showcase you at your very best. If you are planning a shoot and looking for a photographer who has experience with boudoir photography and working with escorts, you will find a dedicated page on Scarlet Blue for Escort Photographers. All of the Escort Photographers with the SB symbol have a lot of experience and have worked with private escorts who advertise on Scarlet Blue.
WRITE YOUR UNIQUE “ABOUT ME” TEXT
Your profile Bio should capture your personality, and be written geared towards the type of clientele that you would like most to attract. Your About Me text should always be unique - never a copy taken from another escort’s bio.
BE CONSISTENT AND HONEST WITH YOUR ADVERTISING
In order to build client trust within the escort industry, it is important to have consistent advertising through all different websites and mediums. If your clients find your images on one website under one name and another website under a different name, they may begin to mistrust your profile. Have one profile name throughout all escort directories that you advertise on. Use images that are only your own, never anybody else’s. And accurately describe yourself within your profile so that clients will know that the same person in the profile is the one who they will be meeting in person.
Having accurate images and descriptions will help build your reputation as a professional, trustworthy and reliable provider.
PROVIDE A QUALITY ESCORT SERVICE THAT KEEPS YOUR CLIENTS COMING BACK FOR MORE
I cannot stipulate enough the importance of building a base of quality regular clientele. Attention should be paid to attracting clients whom you feel good with, have a rapport and can see each other on a long term basis. In busy times as well as quiet times, it is your regular clients who will continue to contact you, and keep you afloat. In time to come you will appreciate this more than ever before.
Being a private escort can be hugely rewarding. By providing a quality consistent service, looking after your clients as well as heavily marketing your brand, you will be successful and reap the benefits of the world's oldest profession.